Our regular round-up of the latest insights on investment distribution

We’re going to need a bigger brand

The company formally known as Standard Life is selling the name, but this isn’t a total surprise given that 200 years of brand awareness had been diluted by mixing in Aberdeen. How to retain some of the positive associations of a brand recognised widely in the UK,...

COVID’s cohort of younger investors

The last 12 months has been a bumpy ride, but strong growth in 2020 has been the silver lining for the direct to consumers (D2C) investing market. New customers have poured into D2C services like AJ Bell Youinvest, Hargreaves Lansdown and Vanguard Investor. The...

COVID-19 savings glut

“We are all in the same storm – the pandemic – but we are not in the same boat.” The pandemic has impacted on different people very differently. We have just published our annual UK Consumer Insights report, looking at the behaviours and views of UK adults about...

Platforum Predicts

2020 has been a disaster for many businesses. The financial services sector has been very lucky in comparison, insulated from the worst of the crisis. Looking ahead to 2021, we examine here the major trends that are due to shape retail investment channels across...