Cofunds found itself in choppy waters in Q2 2015, following rumours of a sale. Significant institutional outflows stunted net sales as a result but, as we approached the end of 2015, there were signs that the platform had steadied its ship.
Uncertainties over Cofunds’ ownership have caused some to question whether advisers would consider placing new business with it and the platform remains at the bottom of our user leader board. Saying that, it has achieved improved scores in every category this quarter, with quality of customer service and technical support two of the most significant areas of improvement. Our profile in Money Marketing looks at how Cofunds is responding to some of the criticisms levelled at it by advisers to improve its proposition.