Aegon is the youngest of the adviser platforms we consider but is the fastest growing. Assets under administration at the end of June were £4.63bn, up 139 per cent in the past year. Net sales figures remain strong, just shy of 90 per cent of gross sales. The three-year-old platform ranks 16th among the 23 adviser platforms we track. It should be noted that while Aegon’s growth is fuelled by the transfer of off-platform assets the firm is also attracting more advisers to the platform.
Aegon has made a big play to unify workplace savings with wealth management. In the face of a commission ban and the pension reforms, the proposition looks very compelling. Read more in our Money Marketing profile on Aegon.